If events are swirling outside your control, a SWOT analysis  (Strengths, Weaknesses, Opportunities, and Threats) can provide you with a structure to make changes that align with your goals. The four components of SWOT are: Strengths. Internal attributes that give your business a competitive edge, such as unique products, efficient processes, or loyal customers. Weaknesses. Internal challenges that may hold you back, like outdated technology or limited resources. Opportunities. External…  Read more